So went the story of Pepsi Blue. The early-2000s marked a critical point in the decades-long battle for soft drink supremacy between Pepsi and Coca-Cola. Pepsi's reputation had taken a hit just a few years before with the letdown of Crystal Pepsi, one of the 1990s biggest food failures. The company grew desperate in 2002 when Coca-Cola
Between the classic Pepsi and Crystal Pepsi I think I'd actually go with CP now that I've had the chance to try it. Another request that I've heard in light of Crystal Pepsi's return to circulation is about whether or not the drink should remain on the market or continue as a limited run product and to be honest I'd say that it would probably
Crystal Pepsi, the quirky, failed, clear cola from the 1990s is back — but it won't be available to buy. Here's how you can get it. Crystal Pepsi is making a comeback
The sales of the "pure and natural" spinoff of classic Pepsi soared following the Super Bowl ad. Within its first year, Crystal Pepsi captured over one percent of all soft drink sales in the United States, for approximately $474 million ($958 million in 2022 adjusted for inflation.)
According to 11 Points, Pepsi poured $40 million into the development of Crystal Pepsi. Then-CEO David Novak has said it did really well in test markets, and they were sure they had a winner on their hands. It went mass-market in April 1992, and about six months later Coke answered with Tab Clear.
PepsiCo Inc has stopped making Pepsi, 7UP and Mountain Dew in Russia nearly six months after the U.S. company said it would suspend sales and production after Moscow sent tens of thousands of
In 1992, PepsiCo introduced Crystal Pepsi, a clear cola that, while still a traditional soda, also tried to capture the momentum of the 'New Age' beverage trend. In 1992, for example, the company forged a joint venture with General Mills called Snack Ventures Europe which emerged as the largest firm in the $17 billion market.
It's essentially the reboot Pepsi tried called Crystal by Pepsi, which infused some citrus into CP. Which is exactly why Pepsi made it in the first place. During a more "health-conscious" time, they figured a clear soda would be more appealing. 1992 wasn't 14 years ago. 1992 was 24 years ago.
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is crystal pepsi still available